NIBAKURE COMMUNITY VILLAGE

CASE STUDY

MISSION

Nibakure Community Village (NCV) strengthens community capacity and serves as a bridge for empowering vulnerable youth and disadvantaged adults in Kanazi, Nyamata, Bugesera District, Rwanda. It is home to many local families that are learning how to live in and create a sustainable community.

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THE CHALLENGE

Many of their donors were becoming less responsive in Nibakure’s marketing tactics due to lots of confusion and government policy changes in phasing out orphanage laws. They needed our help standing out from the crowd, and re-establishing themselves as leaders. NCV was also in a period of transition: what had started as an orphanage was evolving, and expanding its impact by educating and empowering Rwanda.

They needed our help standing out from the crowd, and re-establishing themselves as leaders. NCV was also in a period of transition: what had started as an orphanage was evolving, and expanding its impact by educating and empowering Rwanda.

MARKETING GOALS

To address NCV’s diversity of audiences, we needed to design a new website that would share the story of their project and create an email campaign to help raise money and bring back their kindergarten class.

Fundraiser Goal: $5,000 USD

Creative Spend: $0

Media Spend: $0

THE IMPACT

This was a community experience that helped the organization rediscover itself, and in the process, our crowdfunding campaign raised over 50% of donation goal and received 11 donations within the first 48 hours.

The email newsletter campaign had a 43% open rate. The stats on the new website were also immediately positive: there were 780% more page views within the first year

The stats on the new website were also immediately positive: there were 780% more page views within the first year.

2019
2,850

FUNDRAISED WITHIN 48 HOURS

43%

EMAIL OPEN RATE

11+

TOTAL DONORS

780% +

WEBSITE TRAFFIC

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FUTURE SCHOOL

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COMMUNITY CLIMATE ACTION MEETINGS

Climate change is a direct threat to lives, communities and future generations. Mobilizing broad public support for climate action is very difficult, but hardly impossible and, given the stakes, it is incumbent to start now. Community Climate Action Meetings, CCAM is a public education and persusion strategy.

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